More customers. Less admin. Websites and AI automation for small businesses.

Most websites are just a digital business card. Most AI advice is just noise. I fix both.

Based in Lymington, working across the New Forest, Hampshire and Dorset.

Two ways to create the perfect website for your business

Most businesses need a fast, clean site that brings people in.
Some need something that actually runs their business.
I build both. Here's how to tell which one you need.

Standard Website

From £1,500

For most small businesses, tradespeople, consultants and local services.

A fast, mobile-first site that explains what you do, builds trust and makes it easy to get in touch.

Includes:

  • Custom design
  • Mobile-first build
  • Basic SEO setup
  • Contact form
Want to climb higher on Google? See SEO plans

Best for Businesses that need a strong online presence, not custom software.

Custom-Built Platform

From £4,000

For businesses that need their website to do more than build trust.

It can take bookings, manage logins, handle payments or run on your own data.

Includes:

  • Custom backend and database
  • User accounts and permissions where needed
  • Integrations with the tools you already use
  • Built to scale as you grow

Best forBusinesses where the website is the business — booking systems, member portals, custom dashboards, anything with logins or payments.
If a plugin would normally handle it badly, this is the option that handles it properly.

AI automation for small businesses

Less admin. More time for the work that pays.

AI doesn't need to be complicated or scary. I set up practical automations that take repetitive jobs off your plate, explained in plain English, with no hype. I use them in my own business every day.

Never miss an enquiry

When you can't get to the phone, an automated answering service picks up, asks what the caller needs and sends you a summary. You call back knowing exactly what they want.

Answer the same questions once

Opening times, prices, "do you do…?" A website chatbot answers your everyday questions instantly, day or night, and passes real enquiries straight to you.

Follow up automatically

New enquiries get a friendly reply straight away, and follow-ups go out on time without you remembering to send them.

Cut the admin

Booking reminders, review requests, and getting details from one system into another. If you do it again and again, it can probably be automated.

See it for yourself: the assistant in the corner of this page is one I built. .

Where a ready-made tool does the job, I'll set it up and connect it to how you already work. Where it doesn't, I'll build something that does. Either way, I'll tell you honestly what's worth automating and what isn't.

Talk to me about automation

Get found on Google

Start with a one-off check, or let me keep working on it every month.

SEO Health Check

From £395

A one-off check of your website, with a clear list of what's holding it back.

Includes:

  • Technical and page speed check
  • Keyword research for 10–15 searches your customers make
  • A plain-English fix list, in priority order
  • A 30-minute call to walk you through it

Best for Businesses whose website isn't bringing in enquiries and who want to know why before spending more.

The fee comes off your first month if you move to Monthly SEO.

Monthly SEO

From £395 a month

Steady work every month on the things that move you up the results.

Includes:

  • Fixes to page titles, headings and content
  • One new page or article a month, written for a search your customers make
  • Rankings tracked for 10 keywords
  • A monthly report in plain English

Best for Local businesses ready to give it a few months. Minimum 3 months, then month to month.

I don't promise page one. I show you what changed each month.

Your Google profile and reviews

Set it up properly once, then keep good reviews coming in.

Google Profile Setup

From £195

Your Google Business Profile set up properly, so you show up on Maps with everything a customer needs.

Includes:

  • Claimed, verified and fully filled in
  • Categories, services and photos chosen to match what people search
  • Linked to your website
  • Your own review link, plus a printable QR card

Best for Businesses with no profile, or one that was set up years ago and left.

One-off fee. Add Review Care any time.

Review Care

From £95 a month

Every review answered, and a steady flow of new ones.

Includes:

  • A reply to every review within 2 working days
  • Review requests sent to customers after each job
  • Four profile updates a month
  • A monthly report

Best for Businesses that do good work but rarely see it on Google.

I ask every customer, not only the happy ones. That's what Google and UK law require.

Selected Work

A few things I've built recently.

App and Web Design

Tripzy Planner

A website and travel app for budget travellers and backpackers complete with interactive travel planner, AI agent and over 200 destination travel guides.

  • Custom Coded
  • Database Integration
  • Paid Subscription
SEO Web Design
View project →
Homepage of the Tripzy Planner website

Web Design

Jac Jossa Academy

Responsive web design with integrated booking system for performing arts school in London.

  • WordPress
  • Class Booking System
  • Integrated Shop
Web Design
View project →
Homepage of the Jac Jossa Academy website

Web Design

Compass Compliance Consulting

Responsive web design for consultancy firm. Integrated blog and contact form.

  • Brand Identity
  • Website
  • Social Media Setup
Web Design SEO
View project →
Screenshot coming soon

How I Work

No jargon, no surprises

You'll always know what's happening, what it costs and why I'm doing it.

01

Listen

Tell me about your business and what you want to improve.

02

Shape

I turn that into a clear plan — what's actually wrong, why it's costing you, and what it'll take to fix properly.

03

Build

Once you're happy with the plan, I build and test it before handing it over to you.

04

Grow

After launch, keep it as it is, or keep it improving with an ongoing aftercare plan — regular updates, fixes and support so it doesn't go stale.

Hi, I'm Laura

I built my first website in 2007, at my kitchen table, with two small children and a very expensive copy of Dreamweaver. I taught myself every line of code one evening at a time, and I've been hooked ever since.

I'm a quiet problem solver at heart. Give me a messy setup or a tricky idea and I'll happily dig in until it works. The Digital Day Dream is me putting years of building my own online businesses to work for yours, from websites and SEO to AI automation.

Read more about me

Latest Thinking

Why Your Website Speed Matters More Than You Think

A one-second delay in page load time can cost you 7% of conversions. Here's what to do about it.

Read More →

Google Business Profile: The Free Tool You're Probably Ignoring

It takes 30 minutes to set up and it's the single most effective local marketing tool available.

Read More →

5 Signs Your Website Is Costing You Customers

If your site takes more than 3 seconds to load on mobile, you've already lost them.

Read More →

Let's Start Something

Got a project in mind? Drop me a message and I'll get back to you within 24 hours.

Based in Lymington, working across the New Forest, Hampshire and Dorset.

Call 07501 977412

Step One

What do you need help with?

Select all that apply

Or email directly: hello@thedigitaldaydream.com

Follow the Work